When it comes to marketing, you want to make sure that you’re doing everything in your power to convert as many leads as possible. After all, the more leads you can convert, the more sales you’ll likely make. One way to do this is by creating high converting ads. At first it is hard to accept spending thousands of dollars, but the goal is to put a dollar in and get at least three back. Once you figure out how to get a 3x return, rinse and repeat! The closest thing we have to a money tree is online ads.
Here are some tips for creating high converting ads:
1. Know your audience.
The first step to creating a high converting ad is knowing your target audience. Who are you trying to reach? What are their interests? What do they want or need? Knowing this information will help you craft an ad that appeals to them specifically.
2. Use a strong headline.
Your headline is one of the most important parts of your ad. It’s the first thing people will see, so make sure it grabs their attention and makes them want to learn more. The biggest thing to remember when writing a headline is that it should be clear and compelling. If you manage get your buyer persona clicking on what they see in five seconds or less, then nothing can stop them from buying whatever product comes next.
Three questions to ask yourself before writing a headline.
- Who will benefit from this ad?
- How will this ad help them?
- What makes this ad special?
Refer to this blog from WordStream to identify powerful words to use in your ads.
Bad Example:
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Good Example:
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3. Use visuals.
People are visually oriented, so using visuals in your ad is a great way to capture their attention and engage them. Images, videos, and graphs can all be used to help get your point across. Read more about how videos can increase conversions in our blog.
Speaking of visuals, here’s a handy graphic to remember all you’ve learned in this blog.
4. Use strong copy.
The copy in your ad is just as important as the headline. Make sure it’s engaging and persuasive, and that it addresses the needs and wants of your target audience.
5. Be concise.
Keep your ad brief and to the point. You don’t want to overwhelm people with too much information or distract them from what you’re trying to say.
6. Use call-to-actions.
A call-to-action (CTA) is a great way to encourage people to act and learn more about your product or service. Make sure your CTA is clear and easy to understand, and that it stands out from the rest of the text in your ad.
Refer to this blog from adespresso.com for more information on taking your call to action from good to great.
7. Test, test, test!
Always test different versions of your ad to see which ones perform the best. This will help you fine-tune your ads and make sure you’re getting the most out of them possible. If you have one ad that isn’t performing well without testing headlines, call to action, audience, etc. then you’ll never know the true opportunity of a promotion. Even by changing a couple words or punctuation in a headline can double your click through rate (CTR).
Read this blog from WordStream to see examples of when testing made a big difference.
8. Be consistent.
Keep your branding consistent across all your ads: from the colors to the fonts to the messaging. This will help people recognize the ads quickly and associate them with your brand or product.
9. “If it ain’t broke, don’t fix it.”
If one of your ads is performing well, don’t mess with it! Leave it alone and focus on creating new ads that have the potential to be even better.
10. Stay up to date with changes.
The landscape of online advertising changes frequently, so make sure you’re always up to date with the latest trends and changes in order to create effective ads that stand out from the competition
Bonus: Use social proof.
Social proof is a powerful tool that can help convince people to take action by showcasing how others have benefited from doing so. Showcase testimonials from happy customers or highlight numbers (e.g., “97% of customers would recommend us”) that demonstrate the success of your product or service.
When it comes to marketing, you want to make sure that you’re doing everything in your power to convert as many leads as possible. After all, the more leads you can convert, the more sales you’ll likely make. One way to do this is by creating high converting ads.
By following these tips, you’ll be well on your way to creating high converting ads that will help increase your sales and grow your business. Always refer to step seven and keep testing when you get discouraged, your ad might be one punctuation mark away from being a money tree. Good luck!
Do you have any other tips for creating high converting ads? Share them with us in the comments below!