Email marketing is often seen as a bit of a relic, something that belongs in the early 2000s along with AOL Instant Messenger and MySpace. However, email marketing is still very much alive and kicking—it can be an extremely effective tool for all business sizes. In fact, it’s one of the most effective channels available to industrial companies today.
Here are five reasons why email marketing is still relevant for industrial companies:
1. Email Marketing is Cost-Effective
Anyone who’s ever tried to promote a product or service knows that marketing can be expensive. There are all sorts of fees associated with traditional marketing methods, from the cost of printing flyers to the price of airtime on radio or television. Email marketing, on the other hand, is an extremely cost-effective way to reach a large audience.
In most cases, it costs nothing to send out an email campaign, and even the most sophisticated email marketing software is available at a reasonable price. Plus, with email marketing, you can target your messages to specific demographics. This makes it an extremely efficient way to use your industrial marketing budget.
So, if you are looking for a cost-effective way to reach many potential customers, email marketing is the way to go.
2. Email Is Personalized
Email may be a digital medium, but that doesn’t mean it has to be impersonal. In fact, when it comes to email marketing, personalization is key. Most businesses use email marketing to promote their products or services, but it can also be used to build relationships with customers or clients. Companies can also send updates about new industrial products or services and announce special sales or promotions.
While some businesses use mass-email programs that send the same message to everyone on their list, true email marketing is much more personal. By taking the time to craft a unique message for each customer or client, businesses can build deeper relationships and create a more loyal customer base.
Check out this extremely detailed article from Campaign Monitor to learn how to create personal email campaigns.
3. Email Marketing Is Targeted
Like personalization, another advantage of industrial email marketing is that it allows you to target your messages to specific customers. You can target customers based on their demographics, interests, or past purchase behavior. This helps you ensure that your messages are relevant to your target audience and increases the chances that they will respond to your messages.
Email marketing is a lot like going to a crowded bar. You scan the room until you spot someone you’re attracted to. Then, you buy them a drink and hope that they notice you. If they don’t, you move on to someone else. But if they do notice you, you’ve just made a connection that could lead to something special.
Email marketing is targeted in the same way. You carefully select your list of potential customers, then craft a message that speaks to their needs and interests. If they’re not interested, they’ll delete your email without reading it. But if they are, you’ve just made a sale. So, the next time you’re planning your email marketing campaign, remember that it’s not about mass appeal—it’s about making that one-on-one connection with your ideal customer.
4. Email Marketing Has a High ROI
One of the main advantages of email marketing is its high return on investment; according to Constant Contact, for every $1 spent on email marketing, businesses can expect an average return of $36. That’s a surprisingly good ROI by any standard!
Of course, email marketing is not a magic bullet—it takes careful planning and execution to get results. Working with a marketing company is an easy way to help strategize and stretch your dollars. For industrial businesses looking to reach new customers and drive sales without breaking the bank, email marketing is worth considering.
5. Email Is Easy to Track
Email marketing is a great way to keep track of your customers. You can see how many emails they’ve opened, how many times they’ve clicked on links, and even how many times they’ve unsubscribed from your list. Imagine having data that shows someone who clicked every link in your email, followed you on LinkedIn, and visited your contact page, all from one email.
This information is also valuable because it helps you to gauge the effectiveness of your marketing campaign. Are people reading your emails? Clicking on the links? Are they unsubscribing? By tracking this information, you can adjust your campaign so that it is more successful.
Additionally, email marketing is easy to automate, which means that you can set up a campaign and then sit back and let it run on its own. This saves you time and effort, and it can make your marketing campaign more successful. So, if you’re looking for an easy way to keep track of your customers, email marketing is the way to go. This helps you measure the effectiveness of your email campaigns and optimize them for better results.
In Conclusion
Sure, email marketing is one of the earliest forms of digital marketing and people don’t get as excited about receiving a new email in their inbox, but it is certainly still effective. As you’ve now see, email marketing is still relevant for industrial companies it’s hard to argue otherwise.
Want to get started in email marketing for your industrial company? Click here to reach out to us and learn more.